For our last assignment we were asked to shoot and edit an advertisement for a fragrance. We could choose any fragrance we wanted but the advert had to be exactly 30 seconds long. the motive behind this assignment was that it is hard to advertise a smell through video as you dont know what its like. We choose to advertise Davidoff Cool Water in our video.
Editing Techniques
One of the first things we did was add a colour filter to the video clips that didn't have an image of the bottle in. This meant the video was in black and white accept for clips with the blue bottle in. we did this so the viewers attention would be caught by the blue bottle as there was no colour in the other shots. Another thing we did was to delay the sound track on the first clip so that the clip was silent when showing the bottle of Davidoff. We did this so at the beginning the attention of the bottle was not taken away from by the sound track. As there are clips of there different people dressing in various smart attire we wanted to show all the three people in the end so we created three separate layers of video and placed a clip on each so an image of each person was placed on the screen at once. We did this to give the view a summary of what they had seen previously. The sound track we choose was quite slow and smooth as we wanted the pace to be calm and collected.
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